The google analytics of the physical store.
Finally a tool that approaches Google Analytics but for physical stores. In Situ Analytics is our Retail Analytics software valid for
Our analysis tool for Retail ‘IN SITU ANALYTICS‘ helps improve Retail Sales offering physical businesses the latest technology available in the market for their audience data.
With Machine Learning Analysis and Artificial Vision processes, we analyze and process your audience attending to your physical store so that you can obtain all the necessary data of the most important KPIs to improve your marketing & sales strategy.
Real time data of your physical store audience.
This is the data you will obtain with In Situ Analytics by store:
- Statistics of entry/exit by gender.
- Statistics of entry/exit by age.
- Average age of the people present in the store at the moment.
- Gender statistic of the people present in the store at the moment.
- Average age/gender at a given time.
- Average capacity per hour.
- Attendance statistics per hour.
- Conversion rates.
- Identification of highest attendance hours at the store.
- Any KPI derived from the ones above.
All the data obtained is at a statistical level, in no case people are personally identified, so our system does not violate in any case the European GDPR data protection regulations.
What can you gain implementing In Situ Analytics?
Data is the new oil.
There are many studies in which business decisions are made based on in-store data on customer behavior and their interaction with employees. These studies show how this decision-making based on real data produces increases in store turnover of approximately 20%, in the same way there are significant increases in employee productivity.
Furthermore, they find that these changes in customer service have a significant and positive impact on both the conversion and the average ticket.
References:
Indeed, the understanding of customers and markets that data generate supports effective decision-making in relation to all aspects of the marketing intelligence.
(Janssen, van der Voort, Wahyudi, 2017).
We want to give you the opportunity to improve your business using AI Technology, so that you can give your customer a better and more personalized services and products.
In a world lead by companies like Facebook, Google, Netflix and Amazon the customers are more than used to personalized experiences.
We may don’t have the unlimited resources this companies have, but the technology is arriving to all of us, and is here to stay, so all we can do is keep on growing and adapting.
By implementing consumer insight from In Situ Analytics at your retail store you will be able to improve your business strategy about marketing, sales, logistics, inventory, customer journey & customer experience.
How do you visualize your Retail Analytics data?
Here we show you an example of what your Retail Analytics dashboard will look like, where you can monitor and manage all the data of the customers who visit your physical business:
Don’t worry, we’ll call you!
If you want a quote or to request a DEMO of the product, contact us or leave us your phone number and we will call you within the next 48 hours.